This is a design that relates to visual communication design because it is a logo design for a company. It clearly demonstrates all three levels of visual design communication: the representational level, the abstract level, and the symbolic level. In a whole, it's representational because we recognize it to be connected to the bank, Chase. So it is a symbol that represents a bank. It impacts the viewer by having them memorize a symbol instead of a name to represent a bank. It's an abstraction because its reduced to it's most basic form while also providing the viewer with an emotional response. It's a form of symbolism because it communicates to the viewer that you need a shared knowledge as society to be aware of what this symbol represents. The three levels relate to each other because basically its an abstract symbol that represents a bank.Photo found at:
http://logodesignerblog.com/bank-logo-designs/
