Tuesday, September 28, 2010

Exercise #5: Visual vs. Symbolic Language

-Balance of color
-Disappointment

-Shame

-Simplicity

-At the bottom

-Accuracy of emotion

-Fear

-Depth

-Boldness

-Failure

-Tragedy

-Frustration

-Stairs

The photo above is of an African-American man in a tan business suit with a red tie, white button-up shirt, blue socks, and brown shoes sitting at the bottom of about 30 steps. The stairs are a dark gray color, like cement. There are two rails seen to the left of the man, the rails are black with white pillars. He has one hand on his forehead and one resting on his knee. The look on his face is an emotion of disappointment, shame, or failure. If I were to describe this photo to a visually impaired individual, I would replace the man with a shameful face. The stairs could be replaced with the words failure on the bottom and success on the top with the man sitting on top of failure.

Photo found at http://crazetoday.com/i-news/nys-unemployment-and-the-world/

Tuesday, September 21, 2010

Exercise #4: Visual Thinking Research

For the visual thinking research, I chose to do my visual puzzles with my mom. At the end of each puzzle, we compared our results and each time they were different. The first puzzle was a cat made of triangles and the goal was to find how many triangles were in the image. My answer was 20, but my mom's answer was 13. The right answer was 20 triangles. When we compared strategies, it seemed as though my mom used "matching" and "categorizing" because she tended to see which triangles looked the same. She also said she was trying to complete the puzzle quick. Which in this case, she was using "perceptual speed" in the puzzle because she was quickly matching any obvious triangles she saw. On the other hand, I used the "finding" and "matching" technique. I took the "long way," I took my time to find every triangle I possible could.

The second visual puzzle we did was dots. With the dots, the viewer is suppose to figure out how many squares can be found by connecting the dots. My answer for this puzzle was 17, but my mom's answer was 19. The actual answer for this puzzle was 21. So we both did not find all the squares in the puzzle, but we did get close to the answer. When we compared strategies, it seems that both my mom and I used the "pattern completion" and "visual memory." We both visually completed the squares that weren't really there. From our visual memory, we tried to complete the puzzle but remembering the different sizes and angles that squares can be seen in.

Tuesday, September 14, 2010

Exercise #3: Feature Hierarchy


This image relates to my planned major, Visual Communication Design. It's a poster design for Rock Genesis. The image relates to feature channels because it has brightness in color, it also has shapes formed by letters and in the background. The shadows of the letter forms and layout of the overall poster, shows depth in the work. The eye movement of the viewer will probably first go towards the white letters that create a rock hand symbol. Its the largest object with the biggest typeface. Then the viewer's eyes will move towards the red background because of the bright color and images, last the viewer will read the black text on the bottom of the poster. The poster really catches your attention through all the feature channels. I would like to design for a company that produces posters such as this.

Photo found at http://www.hiddenpixels.com/designer-work/creative-graphic-design-for-advertisement/

Monday, September 6, 2010

Exercise #2: Top-Down Visual Processing


A first look at this image will have your attention driven towards the objects: the man and the UPS package. It’s obvious where our eye movement is directed towards. The main object has a low-level of features, it’s unclear, but the eye is fixated on the colors and patterns. Without being able to see all the features, we are still able to distinguish what the object is: a man. Then we take longer fixations on the clearness and detail on the UPS package. Our mind links together the objects and we begin to understand the message. Which relates to my area of study: Visual Communication Design/Graphic Design. This is a visual advertisement for UPS, the message as our eyes understand it, is that UPS is a fast delivery service.

Photo found at http://www.inewidea.com/2010/08/27/33271.html