A first look at this image will have your attention driven towards the objects: the man and the UPS package. It’s obvious where our eye movement is directed towards. The main object has a low-level of features, it’s unclear, but the eye is fixated on the colors and patterns. Without being able to see all the features, we are still able to distinguish what the object is: a man. Then we take longer fixations on the clearness and detail on the UPS package. Our mind links together the objects and we begin to understand the message. Which relates to my area of study: Visual Communication Design/Graphic Design. This is a visual advertisement for UPS, the message as our eyes understand it, is that UPS is a fast delivery service.
Photo found at http://www.inewidea.com/2010/08/27/33271.html
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