Tuesday, September 14, 2010

Exercise #3: Feature Hierarchy


This image relates to my planned major, Visual Communication Design. It's a poster design for Rock Genesis. The image relates to feature channels because it has brightness in color, it also has shapes formed by letters and in the background. The shadows of the letter forms and layout of the overall poster, shows depth in the work. The eye movement of the viewer will probably first go towards the white letters that create a rock hand symbol. Its the largest object with the biggest typeface. Then the viewer's eyes will move towards the red background because of the bright color and images, last the viewer will read the black text on the bottom of the poster. The poster really catches your attention through all the feature channels. I would like to design for a company that produces posters such as this.

Photo found at http://www.hiddenpixels.com/designer-work/creative-graphic-design-for-advertisement/

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