Tone is active in this website layout because it builds off the lines which occurred in the development process of this layout. There is a border around the page to focus the viewer in the center of the page. There is a light to dark pattern on the page. For example, the background is black while the centered page with content is white. The menu bar and company bar has a black gradient flowing through it to create tonal value. The tone is active in both the design process and the final result of this web page.
Color is active in this website design because the color is dependent on the content on the page. Although there is not too many colors used, it is used in a way that simplifies the navigation of the site for the user. The colors used are two shades of red, gray, and white. The lighter red color is used for titles or the most important information. The darker red is used for the user to understand that they are clicking on and what they are reading. The white is the background, and the gray is used as a subcategory color for the less important aspects. Therefore, color performs as a hierarchy. Color is active in both the design process and the final result.
Line
Line is active in this website design because it is used on the sides of the page to create a linear border. There are also lines that surround the menu bar, as well as the sidebar on the left side of the page. The line performs the job of organizing the page for the user to better understand what’s going on. I think that the lines succeed in how they perform on this page because it’s clear what their purpose is. The line is both active in the design process, as well as the final result in this case.
Photos found at: http://shashi05.deviantart.com/art/Adidas-Website-Design-89966296 http://adrialdesigns.com/website-design/laurus-foundation-website-desig/ http://www.completewebpagedesign.com/webpagedesign.html
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