Week #8: Tone and Color

Tone operates in this picture by showing gradients on the bottom on top of the poster. There is a sense of light to dark pattern being depicted through the color scheme. The tone in the poster interacts with the visual design element of lines. On the top of the poster, there is a yellow gradient that shows presence of light while lines are beaming out of this light source which makes it feel like there is a sunrise in the distance. Color operates in this poster by context and theme. The theme of the poster is a Memorial Day celebration at UCLA with Jam Day and Reggae Day. The colors chosen for the event are festive, fun, and give the poster a Jamaican vibe. Color interacts with movement. Although there is no physical or digital movement occurring in the poster, there is a visual movement with the use of color. In the bottom green area of the poster, it shows two shades of green with curves. The curves and different colors makes the image have a sense of movement like waves in the ocean.


Photo found at: http://www.last.fm/festival/602507+The+22nd+Annual+JazzReggae+Festival